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15 Toughest Interview Questions (and Answers!)

Tania Khadder | Excelle

1. Why do you want to work in this industry?

Bad answer:
“I love to shop. Even as a kid, I spent hours flipping through catalogs.”

Don’t just say you like it. Anyone can do that. Focus instead on your history with that particular industry, and if you can, tell a success story.

Good answer:
“I’ve always loved shopping, but my interest in retail marketing really started when I worked at a neighborhood boutique. I knew our clothes were amazing, but that we weren’t marketing them properly. So I worked with management to come up with a marketing strategy that increased our sales by 25% in a year. It was great to be able to contribute positively to an industry I feel so passionate about, and to help promote a product I really believed in.”




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