Your Reputation Is More Important Than Ever
In life, we get many chances to reinvent ourselves. Remember when you first arrived on campus for your freshman year of college?
The most exciting thing about it was that no one knew what a (insert negative adjective of choice here) you were in high school. You taught yourself new habits and hobbies, and you bought yourself a new wardrobe. Maybe you even picked a new nickname.
You had the chance to start over, as if your previous life had never been.
Your Corporate Persona
Your twenty and even thirty-something years present a similar opportunity, and, understandably, you probably want to spend them figuring out who you are and what you want out of life. Should you decide to pursue a career in business, however, developing a corporate persona will unquestionably serve you well.
By corporate persona, I mean the mature, professional, and competent face you project to the work world. It doesn’t matter what type of person you are in real life, just think of yourself as an actor playing a role while you are at work. So what if you still play drinking games on Friday nights or prefer a book to human company? You can still have a corporate persona.
How will this help you? Quite simply, a marketable persona positively influences people’s perceptions of you so that you can ultimately succeed in the corporate world.
I’m sure you’ve heard of big-time publicists who get paid megabucks to promote celebrities and make them look like the coolest people on earth. You can be just like those PR folks, only you have just one client to promote—you.