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5 Cover Letters That Worked

Tania Khadder | Excelle

The Success Story



An experienced public relations professional says she’s used this resume — or some version of it — to get several jobs over the years.

Instead of the standard opening line, this applicant grabs the reader’s attention by introducing her cover letter as a press release. Of course, this is highly unconventional and would not be appropriate for every industry. But for a job in PR, it works.

Dear Mr. XXXXXXXX:

GOOD NEWS!



There is a copywriter only a phone call away who knows the difference between a CD, the FDIC and the SIPC … one who can express complex details clearly and convincingly to consumers, investors, shareholders.

I am an experienced advertising and direct mail copywriter with a strong financial background — and the time to put this expertise to work for XXXXXXX!

You’ll add an exceptional member to your marketing team since I’ve created sales tools, direct mail packages, advertisements, product brochures, and corporate identity pieces quickly and effectively — often overnight.

Plus, unlike most writers, my background includes staff positions with both advertising agencies and commercial banks. What this means for you is that you’ll save hours negotiating with legal counsel, thanks to my in-depth knowledge of government restrictions on financial advertising.

Finally, because I possess such in-depth experience, I am well versed in many financial products and services so I can begin being effective for you immediately without wasting your resources and time on training.

Can I tell you more? If so, you may reach me at (555) 555-5555. In the meantime, I will send samples of my work to your office by messenger within the week.

I thank you in advance for your consideration.

Sincerely,

XXXXXXXXXXX

The Mistake →


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