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Ask the Career Expert: "Should I Start a Blog?"

Ask the Career Expert: "Should I Start a Blog?"

J.T. O'Donnell | Excelle

Being new to the workforce isn’t easy. Let Excelle help you! We’re delighted to introduce a new weekly column by venerated career expert, J.T. O’Donnell, founder of

She’ll be taking member questions each week, on topics ranging from finding your first job, to getting a promotion and managing office politics. Submit your question here.

This week, a community member wants to know whether starting a blog could give her a leg up on the competition.

Dear J.T.,

I recently was laid off and can’t afford to waste any time in the job search. I’ve got a lot of time on my hands and was thinking starting a job-related blog may be a great way to stand apart from the crowd.

Is this a good way to bulk up my resume? I could use it as a platform to establish expertise and legitimize my know-how instead of cramming everything into a resume. Plus, I think it will prove my commitment level and enthusiasm for what I do.

Could this be a valuable tool? Do you have any tips on how I should get started and what I should cover?


Dear Beth,

I think starting a blog is a great idea. However, before you begin, I want you to contemplate two vital questions:

A) What kind of compelling content will you provide?
B) How will you market the blog to potential employers when it’s ready?

Unfortunately, I’ve seen far too many professionals decide to throw together a blog as a way to differentiate themselves from their competition without giving it the proper thought and attention needed to make a good impression. As a result, they create a weak site that turns potential employers ‘off’ instead of ‘on.’

To avoid these mistakes, I advise the following:

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